Membership : : President's Message

Monthly Message from Temple President Sandy Shapiro

During the week leading up to the Super Bowl, The Today Show previews a different Super Bowl commercial each day. These commercials are so popular that some people watch the Super Bowl only to the see the ads. I am always interested in the commercials because my son-in-law, who is a sound engineer, works on some of them. Some are traditionally funny and very entertaining, but some of this year’s commercials strike a different tone.

One commercial I saw first on The Today Show struck a chord with me immediately. I found it very powerful and relevant. Even though the theme is football related, this ad featuring former San Francisco Hall of Fame quarterback Joe Montana is about our lives today. The product is unimportant; it is the message that resonated with me and I hope it will with you, too. Here is the text of that ad.

“What does it mean to be the Greatest of All Time? Sure, you can try to measure it in yards gained, games won, records set, but it’s about more than the numbers. It’s about how you come back from a bad play or the hardest year ever. One voice tells you to stay down and take it easy. Another one says get up, show your teammates and your neighbors that we got this. It’s about celebrating each other and being responsible. You want to be great? Make everybody around you better. Look down the field and find a way to keep moving the ball. The greats take it as an article of faith that the best is yet to come. So… here’s to the greatest player we don’t know yet, the greatest play we haven’t seen, … and the greatest year that’s still ahead of us.”

I hope we can take this message to heart and look ahead optimistically and positively as this commercial encourages us to do. Let’s have a great year ahead of us. I wish each of you all the best.

Chag Pesach Sameach, join us for Passover,

Sandy Shapiro, President